The business architect is a skilled systems thinker, equipped with the tools and techniques to capture the essence of your business from value creation perspective, namely the values it creates and the business capabilities it needs. The value creation perspective cuts across business units and organisational boundaries. It focuses on things that make real impacts on your customers, employees, suppliers, regulators and ultimately, shareholders. Therefore, you can be confident that improvement opportunities identified – be they incremental or transformative – are real value creators.



The architect is a design thinker with the nous to collaborate with specialists, drawing their expertise to solve business problems. She analyses and synthesises, linking the whole and the specifics to achieve coherence. Therefore, you can be confident that the business solutions are well-advised, holistic and will lead to real improvements.

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The value creation perspective also gives a clear view of change impacts of the business solutions at the strategic planning stage. Therefore, you can be confident that the business solutions have taken change management – adjustments to the business operating model to perform in the ‘new normal’ – into account when weighing the desirability/feasibility/viability of options. The inclusion of change management costs into the valuation of strategic initiatives enables nuanced risk-reward trade-offs consideration.

The business architect is trained to translate strategy into actionable initiatives. With her help, you can confidently state your initiatives lift strategy execution and show that their lineage is nothing less than the value propositions themselves.

Are you a business architect or know someone who is? I would love to speak to them about open opportunities.

If you would like to open a dialogue, I invite you to connect with me on LinkedIn.