BA - Digital Analytics & Reporting Analyst

Our client, the NSW Department of Education are hiring for a capable Business Analyst to join the organisation. In this role you will focus on Digital/Reporting analaytics centring on digital and social marketing channels. This will help to drive improvements in those areas.

Start Date: ASAP

End Date: 6 Months with a chance of extension

Pay: $856 + Super p/d.

Location: Parramatta/WFH Hybrid

Key responsibilities

• Driving best practice innovation through the strategic use of digital and social marketing channels, data, technology and analytics, and driving demonstrable business outcomes.
• Design develop & manage personalised customer experiences across all digital channels.
• Leverage data and technology to deliver targeted and personalised digital media and collaborate with the website team to deliver a seamless onsite experience.
• Work collaboratively across marketing teams to share insights and provide audience segmentation recommendations that inform the creative strategy for our campaigns across digital channels.
• Deliver digital marketing reporting including key insights, learnings and recommendations by agreed deadlines.
• Stay up to date across industry changes and developments and identify key opportunities for business value that can be driven by the early adoption of products or technology.
• Contribute to the accurate management of campaign budgets and financial reporting.
• Identify and manage compliance and privacy policy formation.
  
  

Key Capabilities/Technical Competencies:

• Experience with designing and implementing Personalisation and Testing programs (e.g. Salesforce Interaction Studio or equivalent, advantageous).
• Experience working with the Google Marketing Platform, particularly Google Analytics 360, Google Analytics 4 and Data Studio.
• Designing and implementing custom tracking using Google Tag Manager
• Expert in managing and implementing digital performance media programs (SEM, Display, Social).
• Excellent understanding of the evolving marketing technology landscape.
• Ability to predict future trends and developments in digital for the marketing team.
• Expertise in defining digital analytics, managing attribution and data driven marketing strategies that deliver demonstrable business outcomes.
• Ability to communicate complex and detailed information simply and effectively
• Excellent problem-solving and analytical skills.
• Highly effective communication and consulting skills.
• Strong quality orientation and attention to detail.
• Strong relationship and influencing skills.
• Test and learn ethos.
• Strong strategic and conceptual thinking skills.
• Excellent project management and workflow management skills.

Candidates must be based in the Greater Sydney Area and be vaccinated against COVID-19.

If you feel the opportunity matches your skills and previous experiences, please apply with your CV.